5 Tools Modern Real Estate Agents Use to Market Homes

When you’re starting out in the business of selling houses, there are a few things you need to have on hand. You may not realize it at first, but real estate agents use these tools every day. In fact, they’re so important that without them selling houses would be nearly impossible. Without the following tools, there would be no market for houses and there’d be very few agents around. With this in mind, here are the five most important tools they use:

Marketing Letters – The way to communicate effectively with potential clients is by using a letter. It’s the first thing you should do, so don’t skip it. Your letter should be informational, brief, clear, and easy to read. Also, it needs to be brief, because people aren’t going to waste their time reading an in depth marketing letter. Get them to your website as soon as possible.

Flyers – When you send marketing letters to people, most will throw it away. This is why flyers are so important. They are a cheap and effective way to advertise, especially for first-time sellers. They also have the added benefit of coming directly from you. Make sure you use good quality paper with a white background and large enough pictures to illustrate the home you’re listing.

Web Sites – Most agents have web sites now, but it’s still important to have one. This way, they can communicate with potential clients. If they have photos and descriptions, it’s even better. It’s a great way to let people get to know you before you’ve had a chance to meet them. There are many free tools available to help you design your site, though you can spend some money to get a professional template.

Blogs – If you can’t write, you can always hire someone to write for you. You can do everything from answering questions, writing content and posting the ads. The sky’s the limit, really. Most bloggers will use an automated blog. The best ones will let you track everything that’s being said on your blog.

Email Signature – This is an important part of your marketing. Your email signature will be what visitors to your site to see when they open your email. This email signature should include your name, phone number and a description of you. You can put up a picture here as well. It will help people remember you and will direct them back to your site.

List Building Programs – These are actually tools, not scams. They provide some data that’s useful when it comes to advertising your home. They’ll let you know which neighborhoods are sold the most. They’ll show you which neighborhoods are considered prime and which aren’t. These programs can be pricey, but in the long run they’re worth every penny.

You just need to use these tools once or twice a year to get an idea of how much your home is selling for, and how much you can charge for your services. Then you can budget accordingly. Hopefully, this article has given you five great tools real estate agents use to market homes.

Your Brain – There are some amazing websites that allow you to enter your property’s address, city and county and pretty much anything else you’d like to know. Entering this information is completely voluntary. If you don’t enter it, there’s a chance you’ll get a few different results. This is a great way to see your home in a new light.

Your Computer – There are literally dozens of sites out there that can give you all kinds of information without you having to do a thing. Some sites will even let you enter a free online ad. There are many sites dedicated to helping you find what you need.

The Power of Information – Real estate agents have all kinds of information at their disposal. Unfortunately, they often forget about some of the basic stuff. However, these tools make it easy for them to enter this kind of information. They can enter sales price, number of bedrooms and baths, lot size, number of features, etc.

The Power of Technology – Apps have been around for a long time. Today, there are dozens of apps that allow you to do things quickly and easily. These apps make it a snap to research and buy or sell any home. The next time you’re thinking of buying a home, think about the types of tools you can use to make your life easier.